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Social Media Strategies for Coaches and Trainers

Social Media Strategies for Coaches and Trainers

From lack of expertise to worry of failure, there are many causes coaches wrestle to develop an engaged social media following. However it will not be as difficult because it appears. Do this easy however efficient recommendation from Precision Vitamin specialists who’ve used social media to construct thriving companies.


Irritating. Ineffective. Scary. Humbling.

These are just some of the methods we hear coaches describe their expertise utilizing social media for his or her enterprise.

Maybe you’ll be able to relate.

It might be you’ve tried Fb or Instagram or YouTube or Twitter, however with uninspiring outcomes. Or perhaps you haven’t any concept the place it is best to even begin.

Chances are you’ll fear that you simply’ll fail. Or that you simply’ll merely be losing your time.

In any case, how might you compete with the legions of well-established social media gurus? Those who’ve tens and even a whole lot of hundreds of followers?

These are all reliable considerations.

That’s why we spoke to a few of Precision Vitamin’s most profitable Certification graduates—nice coaches who additionally get most of their shoppers by means of social media.  

They every went from zero followers to constructing a thriving teaching enterprise with completely no coaching or prior information of social media, aside from utilizing it of their private lives.

And you are able to do the identical.

Uncover the methods they used to beat the most typical social media challenges, and apply their recommendation to your personal efforts.

However identical to physique and well being transformations, don’t anticipate to flip a change and see in a single day success.

It’s merely about selecting small actions you are able to do persistently, and that suit your way of life and character.

All so you possibly can assist extra individuals obtain deep well being, and develop your enterprise in the best way that feels proper to you.

And in a phrase, we’d describe that as superior.


Problem #1: “There are such a lot of social channels, I simply don’t know the place to start out. I can’t sustain with all of them!”

Overlaying all of the social bases isn’t mandatory.

Begin with only one.

You wouldn’t doubtless ask a brand new shopper to undertake a number of new consuming and train habits on their first day. It’s an excessive amount of. Don’t anticipate extra from your self.

“One of many largest errors I see, particularly with new coaches making an attempt to go surfing, is that they’re on Fb they usually’re on Instagram they usually’re on Snapchat they usually’re on Periscope they usually’re on Twitter. They usually’re not concentrating on any a type of,” says Christie Miller, PN2, a 53-year previous former company lawyer who began her personal teaching enterprise—EatTrainWin—in 2014.

However don’t it’s essential be all over the place? Not in line with Christie, who used a singular focus to amass almost 50,000 Fb followers.

Likewise for Mike Doehla, PN1, founding father of StrongerU, a vitamin teaching enterprise that began as a one-man present 4 years in the past and now employs over 50 coaches.

“I virtually downloaded Snapchat many occasions as a result of I heard it was the recent new factor,” he says.

“Finally, I stayed away from it as a result of happening one other social platform meant I might spend much less time the place I used to be already reaching individuals.”

As an alternative, he nurtured his Fb group, which now boasts over 15,000 members.

So which one do you have to select? Go together with what you recognize, says Christie.

She began out with Fb as a result of it was the platform she already used each day. So there wasn’t a lot of a studying curve.

“Now, 95 % of my shoppers come from Fb,” she says.

One other consideration: The place are your individuals?

Mike selected Fb as a result of his ideally suited shoppers are men and women of their 40s. And he thought, the place do they “hang around?”

  • They’re in all probability not immersed in Snapchat.
  • They’re in all probability not spending hours on YouTube.
  • They’re in all probability not dwelling on Instagram.

No, he decided, they’re totally on Fb, they usually’re in teams.

In order that’s the place Mike spent most of his time posting—and nonetheless does—and it’s paid off within the type of a full shopper roster and booming enterprise.

You is probably not totally positive the place your viewers spends time. And that’s okay. Assets resembling this Pew Analysis survey might help present helpful insights.

However primarily: Don’t overanalyze it. Simply make a selection based mostly in your private consolation degree and preferences, as that’s more likely to create the perfect match.

Problem #2: “There are literally thousands of coaches on social—it feels inconceivable to differentiate myself.”

This definitely isn’t an issue unique to you. Or to social media.

Each coach has the very same problem, whether or not it’s on Instagram or of their area people.

For example, how do you compete with the Gold’s, YMCA, and Planet Health in your space? Or the well-known coaching guru whose 30,000 sq. foot facility simply expanded… once more?

The reply is you don’t.

As an alternative…

Focus in your distinctive talents.

Your distinctive talents are the intersection of what you like to do and what you do greatest.

In relation to teaching, what provides you probably the most achievement? Who’re you most enthusiastic about serving to? What are you actually, actually good at?

By determining the solutions to those questions, you’ll routinely create a extra vivid snapshot of your viewers. These are the individuals you need to work with most, and who you’ll be greatest at serving to.

The truth is coaches who use social media efficiently are extraordinarily clear with themselves about who their perfect shoppers are.

That is how they reduce by means of the noise and make their voices heard.

However it’s a must to go granular.

  • How previous are they?
  • What are their jobs like?
  • What are the most important well being challenges they face?
  • What do they wish to spend their time doing?

Take Christie’s strategy, for instance.

“My splendid shopper is actually me earlier than I misplaced weight,” she says.

As Christie tells it, this lady is 53. Perhaps she has youngsters which might be out of the home. She’s a profitable entrepreneur or skilled, and virtually every thing in her life goes nice.

What retains her up at night time is that this thought:

If I’m so sensible, why can’t I shed weight?

She likes:

  • Manufacturers like BMW, Nordstrom, and Entire Meals
  • Wine, comfort, and eating out
  • Inspirational and self improvement authors like Brené Brown, Tony Robbins, and Jack Canfield

And for the primary time in her life, she needs to attempt reducing weight in a approach that doesn’t require deprivation or hours of train.

With such a wealthy image of who she’s trying to interact on social media—and probably work with as shoppers—it turns into lots simpler for Christie to attach with followers on a significant degree.

She understands precisely who she’s chatting with, and is captivated with serving to them.

This additionally helps clear up one other widespread (and associated) drawback: What do you say in your social posts?

When you will have somebody particular thoughts, it instantly comes extra naturally.

“As a result of I do know my viewers so nicely, I’ve chosen one feminine and one male shopper which might be in my head as I’m writing,” says Melissa Boufounos, CHN, PN1, a nutritionist who works with impediment course race athletes, and has a packed schedule of shoppers because of her social media efforts.

Melissa’s discovered the extra in-depth she will get at concentrating on these particular individuals’s points and wishes, the higher the response she will get.

Problem #three: “I hardly have any followers. How am I going to get shoppers?!”

“Constructing what you are promoting on-line is like cooking within the crock pot,” says Christie. “However everybody expects a microwave.”

Let’s degree set for a second: We’ve shared recommendation from Christie and Mike, each of whom have big social followings.

That’s a product of constant effort over time. However every will guarantee you:

You don’t want 50,000 or 20,000 and even 1,000 followers to start out rising your corporation with social media.

Working example: Melissa’s Instagram followers are solely within the excessive 1,200s, however as a result of they’re extraordinarily responsive, they’re a key driver of her enterprise.

She typically posts on slender subjects that “most individuals” in all probability wouldn’t be serious about. That’s as a result of “most individuals” aren’t her viewers: Impediment course racers are. They usually’re very occupied with what she has to say.

Which simply goes to point out:

The standard of your viewers issues an entire lot greater than the amount.  

“Once I first began, I used to be spending some cash on a marketing campaign to realize followers,” says Christie. “It labored. However a few of my earlier followers weren’t my very best shoppers.”

As an alternative, it’s the individuals who join together with her organically—by discovering considered one of her posts or being referred by a good friend—that ultimately join her packages.

So discover worth in your present community, as a result of likelihood is, it offers loads of alternative.

The reality is, most of us know sufficient individuals already to achieve success coaches.

The arduous half, in fact, is convincing them to work with you. And social media might be a good way to try this, so long as you’ve gotten a plan.

Which brings us to our subsequent problem…

Problem #four: “Once I publish a hyperlink to join my program, I’m not getting any response.”

This doesn’t occur since you suck as a coach.

It occurs since you’re not being strategic about when and the way you ask individuals to enroll.

And take coronary heart: That is the case with hundreds of coaches and companies.

However there’s a greater approach, and it might assist additional differentiate you from the gang.

It’s referred to as the give-give-ask technique, says Melissa. This three-step course of helps you construct a relationship with individuals who is perhaps all for your providers—lengthy earlier than you ever ask them to provide you cash.

Step 1: Give free recommendation.

Melissa’s gained most of her shoppers by doing precisely this.

She’s a member of a number of impediment course race Fb teams, the place there could possibly be many potential shoppers for her.

When she sees somebody submit a query she is aware of the reply to, she’ll reply.

However there’s one necessary caveat right here: “I don’t reply as if I’m in search of enterprise,” she says.

To ensure that this technique to work, you really should be giving.

Giving is:

  • Answering a vitamin query
  • Sharing a weblog submit you’ve written that pertains to a posted query
  • Offering help, phrases of encouragement, or a listening ear

Giving shouldn’t be:

  • Speaking up your teaching providers
  • Immediately asking for somebody to join your program
  • Asking individuals to love your web page, comply with you, or like your posts

One of the best half: This establishes you as an skilled. Not by telling individuals, “I’m an professional.” However slightly, by sharing your information, and letting those that profit make that willpower for themselves.

Step 2: Be real.

A part of giving is displaying individuals who you actually are.

When Christie got here again from a current trip, she found she’d gained seven kilos.

As an alternative of hiding this “slip-up” from her followers, she determined to get actual about it on Fb Stay.

It’d been a very robust yr. Her husband’s equivalent twin died of most cancers, whereas her husband had most cancers on the similar time. Due to that, they’d been additional vigilant with their vitamin, and hadn’t consumed alcohol in months.

However once they acquired on trip, they let unfastened. Massive time.

“It was terrible,” says Christie. “It received to the purpose the place I’d get up within the morning after which be mad that I used to be nonetheless fulI.”

After she shared her expertise, she laid out precisely how she was going to get again on monitor, step-by-step.

That triggered a flood of personal messages and emails.

Seems, Christie’s followers thought she was good.

However by giving them an inside look into precisely how she’d use her vitamin experience to bounce again, Christie was capable of present she was each relatable and human, all whereas establishing her authority as a coach.

So be genuine, and be weak. It’ll make you much more fascinating to individuals.

Step three: Make your ask.

For those who attempt to “promote” too aggressively or too early to your viewers, you may lose the chance to work with them.

However right here’s how one coach, Carolina Belmares—proprietor of Sweat Glow Health—did it proper.

She discovered a group of individuals like her—Latina ladies who have been concerned with pursuing a wholesome way of life.

Over a number of months, Carolina constructed up a popularity of somebody who was variety, selfless, and useful by commenting on different individuals’s posts and answering questions on vitamin and health.

She gave. And gave. And gave.

It was solely in any case this that she put up a single submit letting individuals know she was taking over new shoppers.

The results of this strategy?

Carolina signed up eight new shoppers in at some point.

So earlier than you publish a gross sales hyperlink or ask individuals to hitch your teaching program, ask your self:

  • Have I established myself as an authority on this group but?
  • Do individuals know, like, and belief me?

For those who can reply “sure” to each of those questions, go forward and make your ask. If not, put in just a little extra time earlier than making your pitch.

And should you nonetheless dread the thought of asking, even at this level? Hold studying.

Problem #5: “I hate doing gross sales posts. They really feel inauthentic and I can inform individuals don’t like them.”

“We don’t ask anybody to enroll. We merely present our work,” Mike says.

And he’s not simply speaking about earlier than/after pictures. What actually resonates, in accordance with Mike, is tales.

In January, Mike posted in his Fb enterprise web page to encourage shoppers to share their expertise together with his teaching program over the previous yr.

“I assumed 10 to 15 individuals would remark,” he remembers.

As an alternative, over 100 individuals responded with their photographs and experiences.

When coach Mike Doehla invited shoppers to publish transformation tales to Fb, the response was large. Testimonials “actually develop your corporation for you.”

Now this large testimonial lives on the prime of his Fb web page.

And all he needed to do to perform that? Be an ideal coach and invite shoppers to share.

“Serve your shoppers properly, and provides them one of the best service and the highest quality teaching you possibly can. Then, they’re going to actually develop what you are promoting for you,” says Mike. “Completely happy shoppers result in many extra shoppers.”

So hone your teaching superpowers.

On your shoppers to get superb outcomes and need to share them with the world, you’ll must be one of the best coach you may be.

Problem #6: “I’m spending a lot time on social that it’s taking up my life. Assist!”

“Social media could be such a time suck, particularly for brand spanking new coaches,” says Christie.

To keep away from that black gap of time-wasting, use these three methods.

Schedule time for social.

Christie designates a selected chunk of her day for social media work, and limits most of her posting and commenting to this window.

It’s a sensible concept, proper? By bucketing your efforts, you’ll in all probability be much more environment friendly than in case you did them randomly, fracturing your day and maybe interrupting “you time.”

Once you first begin, this may increasingly require an excellent diploma of self restraint. However keep in mind: It’s all in your personal sanity.

Granted, there’s a excessive probability this falls into the class of “apparent recommendation you already know however by no means do.”

And if that’s the case, take into consideration the way you may assist a shopper eat extra greens.

In different phrases, you might have teaching expertise. Use them to assist your self.

Go online with an goal.

“If you signal into social, be sure to’re both going there to submit one thing or join with shoppers,” says Mike.

Perhaps your aim is to remark with recommendation on three posts in a vitamin group.

Maybe you simply need to reply to one thing you have been tagged in.

Or perhaps you’re going to spend 30 minutes—max!—studying and collaborating.

However have a recreation plan. In any other case, you’re more likely to get sidetracked, and earlier than you realize it, your whole day (or night time) is gone.

Put one other approach: Use social media; don’t let it use you.

Benefit from know-how.

There are many instruments that assist enhance effectivity. You’ll have to go looking for what works greatest for you, however listed here are two methods our specialists advocate.

Use notifications.

Arrange notifications for shoppers you’re associates with on Fb otherwise you comply with on Instagram. That approach, once they do one thing, you understand about it.

“My entire principle on that is that folks need a coach who is sweet with vitamin, however additionally they need somebody that provides a crap about them. And that includes attending to know them on a deeper degree,” says Mike.

One small approach to present them you give a crap? Once you get a notification that they’ve posted, remark. Ask a query.

Make it clear you’re there to help and reward them all through their journey.

You don’t have to act proper approach (keep in mind your time block!), however you should use the notifications as a “to-do listing” when you go surfing.

Schedule social media posts.

Scrambling every day to seek out one thing to submit may be extremely time-consuming.

To unravel that drawback, Melissa makes use of a program referred to as SmarterQueue, which permits her to pre-schedule posts. When there’s nothing new to publish, this system will auto-populate with an previous publish that she’s designated protected for reuse.

And that’s only one choice. There are various time-saving apps on the market.

In the event you’re unsure the place to start out, ask fellow coaches—or associates who use social media in different industries—what they use.

(As a Precision Vitamin Certification scholar or grad, you get entry to our group Fb group,  which is an superior place to get solutions to questions like this.)

Keep in mind: Social media could also be a part of your job, nevertheless it’s not your entire job.

Even for those who work solely on-line, your job title continues to be “coach.”

And that’s the only most essential factor to remember.

Being an incredible coach takes care of plenty of issues.

It helps your shoppers obtain higher outcomes. Which helps decrease your nervousness and self-doubt, and makes posting on social media and asking for enterprise simpler.

And all of that permits you to assist extra individuals.

So put the majority of your power into enhancing your teaching expertise and dealing with shoppers. Don’t stress when you miss a few days on Fb, or can’t publish on Instagram all week.

Typically that occurs. And that’s okay.

Since you aren’t within the enterprise of social media.

You’re within the enterprise of adjusting lives.

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